fire-凯发游戏

fire

it officially came into china market in 2004, bringing the direct-fire roasting concept originated from japan into china. in 2013, for the realization of the brand localization, the "fire" was adjusted to "fire." "fire" adheres to providing high-quality coffee to consumers with strong flavor, with the carefully selected coffee beans as raw material, which are subject to direct-fire roasting to fully release the original scent of coffee, adding wild taste brought by fire. the brand logo of "fire" is a unique flame, indicating the direct-fire roasting process of "fire".

the secret of direct-fire-roasted coffee with a more mellow taste lies in its unique direct-fire roasting process. every coffee bean will first undergo layer-by-layer selection and then two special roasting processes. the first special roasting process is hot air roasting, where the soft hot air will conduct a slow deep roasting for coffee beans to gradually release their original aroma; the second special roasting process is direct-fire roasting, where the coffee beans will directly contact with the flame at precisely controlled temperature, so as to ensure that the rich aroma of coffee beans is fully extracted.

• italian concentrated milk latte (180ml):adopt the direct-fire roasting process, with a slightly high ratio of milk, reduced ratio of coffee and more milk aroma and taste compared to italian fragrant latte, suitable for the consumers caring about the caffeine content.
• italian fragrant latte (180ml):adopt the direct-fire roasting process, and serve as the strong coffee with the highest proportion of coffee among fire coffee product series, with a good refreshing effect.
• italian mellow latte (280ml): adopt the direct-fireroasting process and richer proportion of milk, providing a more intense taste of milk mellow flavor.
• italian latte (350ml and 440ml):adopt the direct-fire roasting process, and have perfect fusion of milk and coffee aroma, with a mellow and fragrant aroma.
• italian mocha flavor (350ml and 440ml): adopt the direct-fire roasting process, and have perfect fusion of chocolate, milk and coffee aroma, with a more mellow taste.
• american iced coffee (440ml): with a fresher and cooler taste, it may ensure that you enjoy the same delicious strong coffee in summer.