history
headquartered in shenzhen high-tech industrial park (north), china resources c’estbon beverage (china) co., ltd. (hereinafter referred to as "china resources c’estbon") is subordinate to china resources beer (holdings) company limited (formerly china resources enterprise limited) under china resources.
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2015
china resources beer (holdings) company limited (formerly china resources enterprise limited) sold c’estbon business to china resources.
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2014
on january 15, due to the company's strategic development needs, "china resources c'estbon food & beverage (shenzhen) co., ltd." was officially renamed as "china resources c'estbon beverage (china) co., ltd.", indicating china resources c’estbon embarked on a new journey in the new year.
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2013
"afternoon milk tea" of china resources c’estbon adopted celebrity endorsements to rebuild the brand image, with the brand positioning of "a mouthful of light flavor, a moment of calmness", the strengthened fire coffee brand positioning: of "direct-fired roasted true taste", and c’estbon water brand repositioning with the advertising slogan replaced by "every drop of pure water nourishes the heart".
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2011
china resources beer (holdings) company limited (formerly china resources enterprise limited) and kirin holdings company limited established a joint venture, marking the beginning of comprehensive cooperation between both parties, and serving as a solid step forward for china resources c’estbon’s full and rich beverage product lines.
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2008
china resources c’estbon was included in level 1 profit center sequence of china resources (holdings) co., ltd., and developed the brand new development strategy of "from regional to national, from a single product to multiple products, becoming an integrated beverage enterprise with national influence". thus, it entered a more rapid development stage.
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1996/1999
china resources beer (holdings) company limited (formerly china resources enterprise limited) purchased shares from shenzhen vanke industrial co., ltd., china huanya (group) co., ltd. and china merchants shekouz industrial zone water supply company, respectively, with the wholly-owned holding company being renamed as "china resources c'estbon food & beverage (shenzhen) co., ltd.".
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1990
china resources c’estbon firstly launched "c’estbon" pure water in china, and became one of the earliest enterprises engaged in professional production of packaged drinking water, with the sales volume ranking first in guangdong province for many years, and became an important force in packaged water industry in china in recent years.
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1984
chinese longhuan beverage co., ltd. (predecessor of china resources c’estbon) was established in shenzhen.
